Promotion


As a part of the marketing communication, promotion is necessary to raise consciousness and the interest in "product & service" of the client, and promoting the purchasing. Specifically, "Advertisement", "PR activity", "Sales Promotion" and "Direct Marketing" are effective to getting people's attention.
However, it may not lead to a purchasing action just because we attracted attention. We always suggest promotion plans with visible message characteristics to lead to the purchasing.

What is to be communicated?

CONCEPT & CREATIVE

First of all,When considering a promotion, you have to think about "concept" and "expression creation" about "what is to be communicated as a promotion message?" And "Channel/ media strategy - how to reach the target audience?".

How to reach the target audience?

  • ADVERTISING

    Print media , Poster, Signboard , Direct mail ,Internet advertising

    PUBLIC RELATIONS

    Sponsorship of sports or concerts ,Press Release , Conference Presentation

    DIRECT MARKETING

    Product Description by salesperson , Counseling sale

    SALES PROMOTION

    Trade fair , Pamphlet , Premium

  • DIGITAL MEDIA

    Digital media, which includes Internet, social networking and social media
    sites, is a modernway for brands to interact with consumers as it releases
    news, information and advertising from the technological limits of print and
    broadcast infrastructures.

  • VMD (Visual Merchandising)

    A visual presentation aiming at the visual effect of product display is a
    method to visually appeal merchandising in shops and product directing
    so that it is possible to comprehensively create sales floors easy to see
    and easy to see from the customer's point of view Be a target.