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As a part of the marketing communication, promotion is necessary to raise consciousness and the interest in "product & service" of the client, and promoting the purchasing. Speciﬁcally, "Advertisement", "PR activity", "Sales Promotion" and "Direct Marketing" are eﬀective to getting people's attention.
However, it may not lead to a purchasing action just because we attracted attention. We always suggest promotion plans with visible message characteristics to lead to the purchasing.
What is to be communicated？
CONCEPT & CREATIVE
First of all,When considering a promotion, you have to think about "concept" and "expression creation" about "what is to be communicated as a promotion message？" And "Channel/ media strategy - how to reach the target audience？".
How to reach the target audience？
Print media , Poster, Signboard , Direct mail ,
Sponsorship of sports or concerts ,Press Release ,
Product Description by salesperson ,
Trade fair , Pamphlet , Premium
Digital media, which includes Internet, social
networking and social media sites, is a modern
way for brands to interact with consumers as it
releases news, information and advertising from
the technological limits of print and broadcast
VMD (Visual Merchandising)
A visual presentation aiming at the visual eﬀect
of product display is a method to visually appeal
merchandising in shops and product directing
so that it is possible to comprehensively create
sales ﬂoors easy to see and easy to see from the
customer's point of view Be a target.