As a part of the marketing communication, promotion is necessary to raise consciousness and the interest in "product & service" of the client, and promoting the purchasing. Speciﬁcally, "Advertisement", "PR activity", "Sales Promotion" and "Direct Marketing" are eﬀective to getting people's attention.
However, it may not lead to a purchasing action just because we attracted attention. We always suggest promotion plans with visible message characteristics to lead to the purchasing.
What is to be communicated？
First of all,When considering a promotion, you have to think about "concept" and "expression creation" about "what is to be communicated as a promotion message？" And "Channel/ media strategy - how to reach the target audience？".
How to reach the target audience？
Print media , Poster, Signboard , Direct mail ,Internet advertising
Sponsorship of sports or concerts ,Press Release , Conference Presentation
Product Description by salesperson , Counseling sale
Trade fair , Pamphlet , Premium
Digital media, which includes Internet, social networking and social media
sites, is a modernway for brands to interact with consumers as it releases
news, information and advertising from the technological limits of print and
A visual presentation aiming at the visual eﬀect of product display is a
method to visually appeal merchandising in shops and product directing
so that it is possible to comprehensively create sales ﬂoors easy to see
and easy to see from the customer's point of view Be a target.